Digital Marketing Training

What is Digital Marketing?
Digital marketing is a term related to the promotion of products or services using digital technologies. It includes various digital channels such as search engines, websites, social media, email, mobile apps, SMS, TV, and Radios. Digital marketing is getting trending to find, engage and convert customers online.

Syllabus

Online Brand Analysis
  • Competition Analysis
  • Focus Keywords Research
  • Pagewise Keywords Finalization
  • Initial Ranking analysis
  • On page SEO Techniques
  • Website Page Structure Optimization
  • Content/Articles Optimization
  • Website URL Optimization
  • Browser Cache & Speed Optimization
  • Meta tags optimization
  • HTML Sitemap integration
  • Robots.txt Optimization
  • Webmaster tools
  • Google Analytics Setup and Monitoring
  • RSS Feed Generation
  • Off Page SEO Techniques
  • Search Engine Submission
  • SEO Content writing
  • Bookmarking
  • Links Submission
  • Article submissions
  • Blog commenting
  • Forum posting
  • SMM – Social Media Marketing & Optimization
  • Social Profiles Creations – Twitter/Facebook/Linkedin/Pinterest
  • Social Sharing
  • Social Networking Profiles Optimizations
  • Content Sharing Optimization
  • YouTube Video Optimizations
  • Social media advertising (PPC)
  • Blogging & Blog Optimization
  • Internet Marketing and SEM
  • Pay per click (PPC) campaigns
  • Affiliate marketing Overview
  • E-mail Marketing Overview
  • E-mail Marketing Campaign & Analysis
  • Online advertising with Live campaign
  • Paid Blogging
  • Other Digital Plateforms
  • FM & Radio Marketing
  • Choosing Best Digital Plateform
  • Choosing suitable media for campaigns
  • Website SEO Tools
  • Hands on various SEO online Tools and Technology
  • Keyword Planner
  • WordPress (PHP based CMS) SEO Plugins
  • Google Adsense
  • Live Project & Case study
  • Case study (Website-1) & Apply marketing tactics
  • Case study (Website-2) & Apply marketing tactics
  • Live project Development & Marketing
  • Job Assistance
  • Resume Preparation
  • Interview Questions Preparation
  • Job Assistance